Five Below’s Meta Ad Strategy
Tracked since Apr 2026 · General
Total ads tracked
120
Active now
100
Longest-running ad
128 days
Avg ad lifespan
31 days
Ad volume over time
the data competitors don’t showFive Below went from 3 to 120 active ads (40.0×) between Apr '26 and Sep '26.
Signal: started testing video creative around May '26.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
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Running 128 days
{{product.name}} · since Apr 2026
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Running 128 days
{{product.name}} · since Apr 2026
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Running 128 days
Five Below · since Apr 2026
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Running 126 days
Jumbo Squishy Butter Sensory Toy · since May 2026
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Running 116 days
Jumbo Squishy Butter Sensory Toy · since May 2026
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Running 91 days
{{product.name}} · since Jun 2026
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Running 90 days
{{product.name}} · since Jun 2026
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Running 57 days
squish, squish, squish! · since Jul 2026
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Running 43 days
farm finds moo-ve quick! · since Jul 2026
Format mix
Studio Product40%
Text Overlay28%
Ugc Talking Head16%
Ugc Lifestyle12%
Animation4%
Hook types
Curiosity Gap40%
Direct Offer36%
Question16%
Social Proof4%
Story4%
Recently launched
AdWhispr is not affiliated with or endorsed by the brands shown.
Frequently asked
How many Meta ads is Five Below running?
Five Below has 100 active ads right now, out of 120 tracked since Apr 2026.
What is Five Below's longest-running ad?
Their longest-running ad has stayed live 128 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Five Below ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.