Five Guys’s Meta Ad Strategy
Tracked since Apr 2026 · General
Total ads tracked
120
Active now
100
Longest-running ad
147 days
Avg ad lifespan
50 days
Ad volume over time
the data competitors don’t showFive Guys went from 7 to 120 active ads (17.1×) between Apr '26 and Aug '26.
Signal: started testing video creative around Apr '26.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
● Live
Running 147 days
Ready to chow down · since Apr 2026
● Live
Running 50 days
Cravings that feel like a canon event · since Jul 2026
● Live
Running 50 days
Cravings that feel like a canon event · since Jul 2026
● Live
Running 50 days
Follow your cravings · since Jul 2026
● Live
Running 50 days
Customize your shake · since Jul 2026
● Live
Running 50 days
{{product.name}} · since Jul 2026
● Live
Running 50 days
Cravings that feel like a canon event · since Jul 2026
● Live
Running 50 days
Focus on your craving · since Jul 2026
● Live
Running 50 days
Customize your shake · since Jul 2026
Format mix
Text Overlay56%
Studio Product28%
Ugc Talking Head8%
Meme4%
Ugc Lifestyle4%
Hook types
Curiosity Gap40%
Story32%
Social Proof16%
Authority4%
Direct Offer4%
Problem Agitation4%
Recently launched
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Frequently asked
How many Meta ads is Five Guys running?
Five Guys has 100 active ads right now, out of 120 tracked since Apr 2026.
What is Five Guys's longest-running ad?
Their longest-running ad has stayed live 147 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Five Guys ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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AdWhispr is an AI agent inside Claude & ChatGPT. Research any brand’s ads, clone the winners, and run campaigns across Meta, Google & TikTok.
Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.