Follow Up Boss

Follow Up Boss’s Meta Ad Strategy

Tracked since Aug 2025 · General

● Tracked over time
Total ads tracked
75
Active now
75
Longest-running ad
381 days
Avg ad lifespan
65 days

Ad volume over time

the data competitors don’t show

Follow Up Boss went from 2 to 75 active ads (37.5×) between Aug '25 and Aug '26.

Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '2675

Signal: started testing video creative around May '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 381 days
{{product.name}} · since Aug 2025
● Live
Running 381 days
{{product.name}} · since Aug 2025
● Live
Running 168 days
{{product.name}} · since Mar 2026
● Live
Running 123 days
Get Follow Up Boss CRM Free For 14 Days · since Apr 2026
● Live
Running 115 days
Follow Up Boss | The OS for Real Estate Teams · since May 2026
● Live
Running 87 days
Get Follow Up Boss Free For 14 Days · since May 2026
● Live
Running 63 days
{{product.name}} · since Jun 2026
● Live
Running 63 days
{{product.name}} · since Jun 2026
● Live
Running 63 days
{{product.name}} · since Jun 2026

Format mix

Text Overlay64%
Ugc Talking Head16%
Screenshot12%
Animation8%

Hook types

Contrarian24%
Authority18%
Curiosity Gap18%
Problem Agitation18%
Before After12%
Testimonial12%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Jul 2026
Jul 2026
Jul 2026

Frequently asked

How many Meta ads is Follow Up Boss running?
Follow Up Boss has 75 active ads right now, out of 75 tracked since Aug 2025.
What is Follow Up Boss's longest-running ad?
Their longest-running ad has stayed live 381 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Follow Up Boss ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.