Frame.io

Frame.io’s Meta Ad Strategy

Tracked since Nov 2024 · Health App

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
640 days
Avg ad lifespan
163 days

Ad volume over time

the data competitors don’t show

Frame.io went from 1 to 120 active ads (120.0×) between Nov '24 and Aug '26.

Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Nov '24.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 618 days
{{product.name}} · since Dec 2024
● Live
Running 273 days
{{product.name}} · since Nov 2025
● Live
Running 273 days
Frame.io | Collaborate from Anywhere · since Nov 2025
● Live
Running 273 days
{{product.name}} · since Nov 2025
● Live
Running 273 days
{{product.name}} · since Nov 2025
● Live
Running 273 days
{{product.name}} · since Nov 2025
● Live
Running 273 days
{{product.name}} · since Nov 2025
● Live
Running 273 days
{{product.name}} · since Nov 2025
● Live
Running 272 days
{{product.name}} · since Nov 2025

Format mix

Screenshot48%
Text Overlay20%
Ugc Lifestyle16%
Studio Product12%
Testimonial4%

Hook types

Direct Offer40%
Testimonial28%
Authority16%
No Explicit Offer12%
Social Proof4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Jul 2026

Frequently asked

How many Meta ads is Frame.io running?
Frame.io has 100 active ads right now, out of 120 tracked since Nov 2024.
What is Frame.io's longest-running ad?
Their longest-running ad has stayed live 640 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Frame.io ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.