Free the Sheep

Free the Sheep’s Meta Ad Strategy

Tracked since Oct 2025 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
382 days
Avg ad lifespan
49 days

Ad volume over time

the data competitors don’t show

Free the Sheep went from 2 to 120 active ads (60.0×) between Oct '25 and Oct '26.

Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26120

Signal: started testing video creative around Oct '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 96 days
The Gift Pregnant Wives Actually Want · since Jul 2026
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Running 96 days
{{product.name}} · since Jul 2026
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Running 90 days
One for you. One you’ll steal back · since Jul 2026
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Running 86 days
One for you. One you’ll steal back · since Aug 2026
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Running 84 days
Meet The Weighted Hoodie Blanket · since Aug 2026
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Running 84 days
The Only Hoodie For Gamers · since Aug 2026
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Running 63 days
The Weighted Blanket You Can Wear · since Aug 2026
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Running 63 days
Meet The Weighted Hoodie Blanket · since Aug 2026
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Running 63 days
Meet the Weighted Blanket You Can Wear. ☁️ · since Aug 2026

Format mix

Ugc Lifestyle60%
Studio Product20%
Text Overlay12%
Ugc Talking Head8%

Hook types

Social Proof36%
Problem Agitation32%
Curiosity Gap20%
Direct Offer8%
Contrarian4%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

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Frequently asked

How many Meta ads is Free the Sheep running?
Free the Sheep has 100 active ads right now, out of 120 tracked since Oct 2025.
What is Free the Sheep's longest-running ad?
Their longest-running ad has stayed live 382 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Free the Sheep ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.