Function Health

Function Health’s Meta Ad Strategy

Tracked since Apr 2026 · General

● Tracked over time
Total ads tracked
120
Active now
101
Longest-running ad
129 days
Avg ad lifespan
51 days

Ad volume over time

the data competitors don’t show

Function Health went from 2 to 120 active ads (60.0×) between Apr '26 and Aug '26.

Apr '26May '26Jun '26Jul '26Aug '26Sep '26120

Signal: started testing video creative around May '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 94 days
This time I used @function health · since Jun 2026
Running 93 days
Function | 100 Healthy Years · since Jun 2026
Running 51 days
I’m a mom of two toddlers who really wants to be hot, but that m · since Jul 2026
Running 51 days
Check your health. · since Jul 2026
Running 51 days
Go beyond the basics. · since Jul 2026
Running 51 days
Check your health. · since Jul 2026
Running 51 days
Less than $1/day. · since Jul 2026
Running 51 days
What’s happening inside your body shouldn’t be a guessing game. · since Jul 2026
Running 51 days
{{product.name}} · since Jul 2026

Format mix

Text Overlay52%
Screenshot16%
Ugc Lifestyle12%
Ugc Talking Head12%
Studio Product8%

Hook types

Contrarian29%
Curiosity Gap19%
Authority14%
Problem Agitation14%
Statistic14%
Question10%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Function Health running?
Function Health has 101 active ads right now, out of 120 tracked since Apr 2026.
What is Function Health's longest-running ad?
Their longest-running ad has stayed live 129 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Function Health ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
Your AI marketing agent

Run ad research on autopilot

AdWhispr is an AI agent inside Claude & ChatGPT. Research any brand’s ads, clone the winners, and run campaigns across Meta, Google & TikTok.

Try the AdWhispr agent for free

Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.