Function Health’s Meta Ad Strategy
Tracked since Apr 2026 · General
Total ads tracked
120
Active now
101
Longest-running ad
129 days
Avg ad lifespan
51 days
Ad volume over time
the data competitors don’t showFunction Health went from 2 to 120 active ads (60.0×) between Apr '26 and Aug '26.
Signal: started testing video creative around May '26.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
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Running 94 days
This time I used @function health · since Jun 2026
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Running 93 days
Function | 100 Healthy Years · since Jun 2026
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Running 51 days
I’m a mom of two toddlers who really wants to be hot, but that m · since Jul 2026
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Running 51 days
Check your health. · since Jul 2026
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Running 51 days
Go beyond the basics. · since Jul 2026
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Running 51 days
Check your health. · since Jul 2026
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Running 51 days
Less than $1/day. · since Jul 2026
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Running 51 days
What’s happening inside your body shouldn’t be a guessing game. · since Jul 2026
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Running 51 days
{{product.name}} · since Jul 2026
Format mix
Text Overlay52%
Screenshot16%
Ugc Lifestyle12%
Ugc Talking Head12%
Studio Product8%
Hook types
Contrarian29%
Curiosity Gap19%
Authority14%
Problem Agitation14%
Statistic14%
Question10%
Recently launched
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Frequently asked
How many Meta ads is Function Health running?
Function Health has 101 active ads right now, out of 120 tracked since Apr 2026.
What is Function Health's longest-running ad?
Their longest-running ad has stayed live 129 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Function Health ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.