ghd

ghd’s Meta Ad Strategy

Tracked since Oct 2025 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
292 days
Avg ad lifespan
43 days

Ad volume over time

the data competitors don’t show

ghd went from 4 to 120 active ads (30.0×) between Oct '25 and Aug '26.

Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Oct '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 49 days
{{product.name}} · since Jun 2026
● Live
Running 49 days
{{product.name}} · since Jun 2026
● Live
Running 49 days
{{product.name}} · since Jun 2026
● Live
Running 44 days
the power of a good hair day. · since Jul 2026
● Live
Running 33 days
the power of a good hair day. · since Jul 2026
● Live
Running 30 days
the power of a good hair day. · since Jul 2026
● Live
Running 21 days
{{product.name}} · since Jul 2026
● Live
Running 21 days
AD✨ Zero damage, introducing new ghd sculpt ✨ Yes, you hear · since Jul 2026
● Live
Running 21 days
ghd. It means good hair day. · since Jul 2026

Format mix

Studio Product64%
Ugc Lifestyle16%
Ugc Talking Head16%
Text Overlay4%

Hook types

Problem Agitation33%
Contrarian17%
New Launch17%
Curiosity Gap13%
Question13%
Direct Offer8%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is ghd running?
ghd has 100 active ads right now, out of 120 tracked since Oct 2025.
What is ghd's longest-running ad?
Their longest-running ad has stayed live 292 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this ghd ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.