Glossier

Glossier’s Meta Ad Strategy

Tracked since Jul 2025 · Beauty

● Tracked over time
Total ads tracked
300
Active now
279
Longest-running ad
458 days
Avg ad lifespan
35 days

Ad volume over time

the data competitors don’t show

Glossier went from 1 to 267 active ads (267.0×) between Jul '25 and Oct '26.

Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26267

Signal: started testing video creative around Nov '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 81 days
{{product.name}} · since Aug 2026
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Running 81 days
{{product.name}} · since Aug 2026
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Running 80 days
Build your dream fragrance set · since Aug 2026
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Running 75 days
{{product.name}} · since Jul 2026
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Running 75 days
Build your dream fragrance set · since Jul 2026
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Running 75 days
Build your dream fragrance set · since Jul 2026
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Running 59 days
Build your dream fragrance set · since Aug 2026
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Running 59 days
Glossier Icons Set · since Aug 2026
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Running 56 days
Glossier Icons Set · since Aug 2026

Format mix

Studio Product40%
Ugc Lifestyle32%
Text Overlay16%
Ugc Talking Head12%

Hook types

Direct Offer72%
Contrarian12%
Curiosity Gap8%
Social Proof4%
Story4%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Glossier running?
Glossier has 279 active ads right now, out of 300 tracked since Jul 2025.
What is Glossier's longest-running ad?
Their longest-running ad has stayed live 458 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Glossier ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.