Good Housekeeping

Good Housekeeping’s Meta Ad Strategy

Tracked since Apr 2021 · Saas

● Tracked over time
Total ads tracked
102
Active now
100
Longest-running ad
1964 days
Avg ad lifespan
112 days

Ad volume over time

the data competitors don’t show

Good Housekeeping went from 1 to 102 active ads (102.0×) between Apr '21 and Aug '26.

Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26102

Signal: started testing video creative around Jul '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 316 days
{{product.name}} · since Oct 2025
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Running 316 days
{{product.name}} · since Oct 2025
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Running 302 days
{{product.name}} · since Nov 2025
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Running 232 days
This Affordable Sewing Machine From Amazon is Super Easy for Beg · since Jan 2026
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Running 232 days
This Affordable Sewing Machine From Amazon is Super Easy for Beg · since Jan 2026
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Running 179 days
We're Calling It: These Are the Coolest New Toys to Get Excited · since Mar 2026
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Running 179 days
We're Calling It: These Are the Coolest New Toys to Get Excited · since Mar 2026
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Running 178 days
Amazon's Baby Sale Is Back: Up to 57% off Award-Winning Toys, Cr · since Mar 2026
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Running 178 days
We're Calling It: These Are the Coolest New Toys to Get Excited · since Mar 2026

Format mix

Text Overlay72%
Studio Product28%

Hook types

Authority44%
Direct Offer36%
Curiosity Gap12%
Social Proof8%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Good Housekeeping running?
Good Housekeeping has 100 active ads right now, out of 102 tracked since Apr 2021.
What is Good Housekeeping's longest-running ad?
Their longest-running ad has stayed live 1964 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Good Housekeeping ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.