GoodRx

GoodRx’s Meta Ad Strategy

Tracked since Dec 2020 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
2127 days
Avg ad lifespan
124 days

Ad volume over time

the data competitors don’t show

GoodRx went from 2 to 120 active ads (60.0×) between Dec '20 and Oct '26.

Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26120

Signal: started testing video creative around Sep '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 149 days
Save big on Premarin · since May 2026
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Running 108 days
Save big on Premarin · since Jun 2026
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Running 84 days
Save on Estring® · since Jul 2026
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Running 80 days
Save big on Premarin · since Jul 2026
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Running 27 days
GoodRx Companion · since Sep 2026
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Running 22 days
Family budgeting just got easier at the pharmacy. A GoodRx C · since Sep 2026
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Running 21 days
GoodRx Companion · since Sep 2026
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Running 16 days
Save on Estring® · since Sep 2026
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Running 14 days
Check GoodRx · since Sep 2026

Format mix

Text Overlay60%
Studio Product40%

Hook types

Direct Offer48%
Question20%
Problem Agitation16%
Authority8%
Contrarian8%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is GoodRx running?
GoodRx has 100 active ads right now, out of 120 tracked since Dec 2020.
What is GoodRx's longest-running ad?
Their longest-running ad has stayed live 2127 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this GoodRx ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.