GoodRx

GoodRx’s Meta Ad Strategy

Tracked since Dec 2020 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
2082 days
Avg ad lifespan
116 days

Ad volume over time

the data competitors don’t show

GoodRx went from 2 to 120 active ads (60.0×) between Dec '20 and Aug '26.

Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Jul '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 104 days
Save big on Premarin · since May 2026
● Live
Running 93 days
Save on Estring® · since May 2026
● Live
Running 39 days
Save on Estring® · since Jul 2026
● Live
Running 35 days
Save big on Premarin · since Jul 2026
● Live
Running 30 days
Check GoodRx · since Jul 2026
● Live
Running 29 days
Check GoodRx · since Jul 2026
● Live
Running 26 days
Check GoodRx · since Jul 2026
● Live
Running 16 days
Check GoodRx · since Aug 2026
● Live
Running 13 days
Check GoodRx · since Aug 2026

Format mix

Studio Product60%
Text Overlay36%
Ugc Lifestyle4%

Hook types

Direct Offer64%
Authority16%
Question16%
New Launch4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is GoodRx running?
GoodRx has 100 active ads right now, out of 120 tracked since Dec 2020.
What is GoodRx's longest-running ad?
Their longest-running ad has stayed live 2082 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this GoodRx ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.