Gousto

Gousto’s Meta Ad Strategy

Tracked since Apr 2025 · Health App

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
547 days
Avg ad lifespan
107 days

Ad volume over time

the data competitors don’t show

Gousto went from 1 to 120 active ads (120.0×) between Apr '25 and Oct '26.

Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26120

Signal: started testing video creative around Dec '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 231 days
{{product.name}} · since Feb 2026
Log in to unlock● Live
Running 216 days
{{product.name}} · since Mar 2026
Log in to unlock● Live
Running 212 days
{{product.name}} · since Mar 2026
Log in to unlock● Live
Running 212 days
{{product.name}} · since Mar 2026
Log in to unlock● Live
Running 204 days
Next day delivery available · since Mar 2026
Log in to unlock● Live
Running 190 days
50% off your first box · since Apr 2026
Log in to unlock● Live
Running 190 days
50% off your first box · since Apr 2026
Log in to unlock● Live
Running 167 days
50% off your first box · since Apr 2026
Log in to unlock● Live
Running 124 days
Next day delivery available · since Jun 2026

Format mix

Text Overlay48%
Studio Product28%
Ugc Lifestyle24%

Hook types

Direct Offer30%
Testimonial26%
Authority17%
Social Proof17%
Question4%
Contrarian4%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Gousto running?
Gousto has 100 active ads right now, out of 120 tracked since Apr 2025.
What is Gousto's longest-running ad?
Their longest-running ad has stayed live 547 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Gousto ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.