Grab

Grab’s Meta Ad Strategy

Tracked since Dec 2022 · Saas

● Tracked over time
Total ads tracked
102
Active now
100
Longest-running ad
1351 days
Avg ad lifespan
74 days

Ad volume over time

the data competitors don’t show

Grab went from 1 to 102 active ads (102.0×) between Dec '22 and Aug '26.

Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26102

Signal: started testing video creative around May '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 124 days
{{product.name}} · since Apr 2026
● Live
Running 123 days
{{product.name}} · since Apr 2026
● Live
Running 123 days
{{product.name}} · since Apr 2026
● Live
Running 123 days
{{product.name}} · since Apr 2026
● Live
Running 118 days
{{product.name}} · since May 2026
● Live
Running 118 days
{{product.name}} · since May 2026
● Live
Running 118 days
{{product.name}} · since May 2026
● Live
Running 118 days
Tara hatid ka namin! Book GrabCar · since May 2026
● Live
Running 117 days
{{product.name}} · since May 2026

Format mix

Text Overlay100%

Hook types

Direct Offer52%
Question48%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Grab running?
Grab has 100 active ads right now, out of 102 tracked since Dec 2022.
What is Grab's longest-running ad?
Their longest-running ad has stayed live 1351 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Grab ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.