Grammarly

Grammarly’s Meta Ad Strategy

Tracked since Oct 2023 · Saas

● Tracked over time
Total ads tracked
763
Active now
117
Longest-running ad
899 days
Avg ad lifespan
159 days

Ad volume over time

the data competitors don’t show

Grammarly went from 1 to 763 active ads (763.0×) between Oct '23 and Mar '26.

Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26763

Signal: started testing video creative around Jul '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 270 days
Make Your Writing Mistake-Free · since Jul 2025
● Live
Running 262 days
Write and Respond Faster Than Ever · since Jul 2025
● Live
Running 262 days
Be a Better Writer, Starting Today · since Jul 2025
● Live
Running 262 days
Be a Better Writer, Starting Today · since Jul 2025
● Live
Running 262 days
Be a Better Writer, Starting Today · since Jul 2025
● Live
Running 262 days
Be a Better Writer, Starting Today · since Jul 2025
● Live
Running 262 days
Write and Respond Faster Than Ever · since Jul 2025
● Live
Running 262 days
Be a Better Writer, Starting Today · since Jul 2025
● Live
Running 262 days
Be a Better Writer, Starting Today · since Jul 2025

Format mix

Text Overlay96%
Image2%
Studio Product2%
Ugc Talking Head0%

Hook types

Direct Offer79%
Problem Agitation10%
Before After5%
Authority3%
Contrarian2%
Curiosity Gap1%

Recently launched

Mar 2026
Mar 2026
Mar 2026
Mar 2026
Mar 2026
Mar 2026

Frequently asked

How many Meta ads is Grammarly running?
Grammarly has 117 active ads right now, out of 763 tracked since Oct 2023.
What is Grammarly's longest-running ad?
Their longest-running ad has stayed live 899 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Grammarly ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.