H&R Block

H&R Block’s Meta Ad Strategy

Tracked since Apr 2020 · General

● Tracked over time
Total ads tracked
70
Active now
50
Longest-running ad
2339 days
Avg ad lifespan
148 days

Ad volume over time

the data competitors don’t show

H&R Block went from 1 to 70 active ads (70.0×) between Apr '20 and Sep '26.

Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '2670

Signal: started testing video creative around Aug '22.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 26 days
{{product.name}} · since Aug 2026
Log in to unlock● Live
Running 26 days
{{product.name}} · since Aug 2026
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Running 26 days
{{product.name}} · since Aug 2026
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Running 26 days
Make a difference daily. · since Aug 2026
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Running 26 days
{{product.name}} · since Aug 2026
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Running 26 days
{{product.name}} · since Aug 2026
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Running 22 days
Feel good about your work. · since Aug 2026
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Running 19 days
Feel good about your work. · since Aug 2026
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Running 11 days
File Your U.S. Expat Taxes Online With H&R Block · since Aug 2026

Format mix

Text Overlay96%
Studio Product4%

Hook types

Question64%
Authority12%
Curiosity Gap8%
Story8%
Direct Offer4%
Testimonial4%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is H&R Block running?
H&R Block has 50 active ads right now, out of 70 tracked since Apr 2020.
What is H&R Block's longest-running ad?
Their longest-running ad has stayed live 2339 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this H&R Block ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.