Haier

Haier’s Meta Ad Strategy

Tracked since Feb 2024 · General

● Tracked over time
Total ads tracked
177
Active now
176
Longest-running ad
971 days
Avg ad lifespan
122 days

Ad volume over time

the data competitors don’t show

Haier went from 1 to 177 active ads (177.0×) between Feb '24 and Oct '26.

Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26177

Signal: started testing video creative around Mar '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 971 days
No more crushed fruits! · since Feb 2024
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Running 937 days
Haier Side By Side Refrigerator lets you store even more in your · since Mar 2024
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Running 922 days
With bigger thinking comes better innovation. · since Mar 2024
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Running 922 days
· since Mar 2024
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Running 873 days
Discover the ultimate cooling experience with Haier Inverter Tow · since May 2024
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Running 819 days
Step up to an OLED panel with Haier's TV! · since Jul 2024
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Running 799 days
instagram.com · since Jul 2024
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Running 598 days
#HaierTVPedia Fact of the Day 📺🌟 · since Mar 2025
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Running 581 days
Luxury has many layers—what’s your favorite? · since Mar 2025

Format mix

Studio Product72%
Text Overlay28%

Hook types

Authority29%
Direct Offer25%
Problem Agitation17%
Curiosity Gap13%
Question13%
Contrarian4%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Haier running?
Haier has 176 active ads right now, out of 177 tracked since Feb 2024.
What is Haier's longest-running ad?
Their longest-running ad has stayed live 971 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Haier ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.