Hatch

Hatch’s Meta Ad Strategy

Tracked since May 2024 · General

● Tracked over time
Total ads tracked
101
Active now
100
Longest-running ad
925 days
Avg ad lifespan
21 days

Ad volume over time

the data competitors don’t show

Hatch went from 1 to 101 active ads (101.0×) between May '24 and Nov '26.

May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26101

Signal: started testing video creative around May '24.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 24 days
Nothing to wear. · since Oct 2026
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Running 24 days
Sleep smarter tonight · since Oct 2026
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Running 24 days
What does nighttime look like for a mom of three living in 1,000 · since Oct 2026
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Running 23 days
Invest in better sleep · since Oct 2026
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Running 23 days
New Hatch Sleep Clock · since Oct 2026
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Running 23 days
Use your HSA for better sleep · since Oct 2026
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Running 23 days
Use your HSA for better sleep · since Oct 2026
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Running 23 days
New Hatch Sleep Clock · since Oct 2026
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Running 23 days
Invest in better sleep · since Oct 2026

Format mix

Text Overlay40%
Ugc Lifestyle40%
Studio Product16%
Ugc Talking Head4%

Hook types

Direct Offer29%
Curiosity Gap21%
Problem Agitation17%
Contrarian13%
Story13%
Question8%

Recently launched

Nov 2026
Nov 2026
Nov 2026
Nov 2026
Nov 2026
Nov 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Hatch running?
Hatch has 100 active ads right now, out of 101 tracked since May 2024.
What is Hatch's longest-running ad?
Their longest-running ad has stayed live 925 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Hatch ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.