Headspace’s Meta Ad Strategy
Tracked since Mar 2025 · Health App
Total ads tracked
1,026
Active now
19
Longest-running ad
355 days
Avg ad lifespan
190 days
Ad volume over time
the data competitors don’t showHeadspace went from 33 to 1,026 active ads (31.1×) between Mar '25 and Mar '26.
Signal: started testing video creative around Apr '25.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
● Live
Running 22 days
Jumpstart your year with Headspace · since Mar 2026
● Live
Running 12 days
Get better sleep · since Mar 2026
● Live
Running 12 days
Sleep, finally · since Mar 2026
● Live
Running 12 days
Your mind matters · since Mar 2026
● Live
Running 12 days
Get better sleep · since Mar 2026
● Live
Running 12 days
Sleep, finally · since Mar 2026
● Live
Running 11 days
Sleep, finally · since Mar 2026
● Live
Running 11 days
Get better sleep · since Mar 2026
● Live
Running 4 days
Sleep, finally · since Mar 2026
Format mix
Text Overlay98%
Image1%
Studio Product0%
Video0%
Animation0%
Unknown0%
Hook types
Direct Offer71%
Statistic13%
Problem Agitation12%
Social Proof2%
Authority1%
Before After1%
Recently launched
Mar 2026
Mar 2026
Mar 2026
Mar 2026
Mar 2026
Mar 2026
Frequently asked
How many Meta ads is Headspace running?
Headspace has 19 active ads right now, out of 1,026 tracked since Mar 2025.
What is Headspace's longest-running ad?
Their longest-running ad has stayed live 355 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Headspace ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
Your AI marketing agent
Run ad research on autopilot
AdWhispr is an AI agent inside Claude & ChatGPT — research any brand’s ads, clone the winners, and run campaigns across Meta, Google & TikTok.
Try the AdWhispr agent — freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.