Healthcare.com

Healthcare.com’s Meta Ad Strategy

Tracked since Jul 2023 · General

● Tracked over time
Total ads tracked
117
Active now
100
Longest-running ad
1126 days
Avg ad lifespan
178 days

Ad volume over time

the data competitors don’t show

Healthcare.com went from 1 to 117 active ads (117.0×) between Jul '23 and Aug '26.

Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26117

Signal: started testing video creative around Jun '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 121 days
COBRA Too Expensive? · since May 2026
● Live
Running 121 days
{{product.name}} · since May 2026
● Live
Running 108 days
{{product.name}} · since May 2026
● Live
Running 87 days
Compare 2026 Kaiser Permanente Plans · since Jun 2026
● Live
Running 87 days
{{product.name}} · since Jun 2026
● Live
Running 87 days
2026 Kaiser Permanente Plans From $50/Month* · since Jun 2026
● Live
Running 87 days
{{product.name}} · since Jun 2026
● Live
Running 86 days
Compare 2026 Kaiser Permanente Plans · since Jun 2026
● Live
Running 86 days
Compare 2026 Kaiser Permanente Plans · since Jun 2026

Format mix

Text Overlay96%
Ugc Talking Head4%

Hook types

Question68%
Problem Agitation28%
Contrarian4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Healthcare.com running?
Healthcare.com has 100 active ads right now, out of 117 tracked since Jul 2023.
What is Healthcare.com's longest-running ad?
Their longest-running ad has stayed live 1126 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Healthcare.com ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.