HealthifyMe

HealthifyMe’s Meta Ad Strategy

Tracked since May 2024 · Health App

● Tracked over time
Total ads tracked
205
Active now
189
Longest-running ad
790 days
Avg ad lifespan
177 days

Ad volume over time

the data competitors don’t show

HealthifyMe went from 1 to 205 active ads (205.0×) between May '24 and Jul '26.

May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26205

Signal: started testing video creative around May '24.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 326 days
{{product.name}} · since Aug 2025
● Live
Running 216 days
{{product.name}} · since Dec 2025
● Live
Running 216 days
{{product.name}} · since Dec 2025
● Live
Running 216 days
{{product.name}} · since Dec 2025
● Live
Running 215 days
{{product.name}} · since Dec 2025
● Live
Running 187 days
{{product.name}} · since Dec 2025
● Live
Running 187 days
{{product.name}} · since Dec 2025
● Live
Running 187 days
Start your journey today · since Dec 2025
● Live
Running 187 days
{{product.name}} · since Dec 2025

Format mix

Text Overlay40%
Ugc Talking Head24%
Studio Product20%
Before After12%
Screenshot4%

Hook types

Direct Offer60%
Testimonial24%
Problem Agitation8%
Authority4%
Statistic4%

Recently launched

Jun 2026
Jun 2026
Jun 2026
Jun 2026
May 2026
May 2026

Frequently asked

How many Meta ads is HealthifyMe running?
HealthifyMe has 189 active ads right now, out of 205 tracked since May 2024.
What is HealthifyMe's longest-running ad?
Their longest-running ad has stayed live 790 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this HealthifyMe ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.