HeyGen’s Meta Ad Strategy

Tracked since May 2026 · General

● Tracked over time

Total ads tracked

120

Active now

102

Longest-running ad

113 days

Avg ad lifespan

37 days

Ad volume over time

the data competitors don’t show

HeyGen went from 10 to 120 active ads (12.0×) between May '26 and Aug '26.

Signal: started testing video creative around May '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live

Running 91 days

Generatore IA HeyGen · since May 2026

● Live

Running 91 days

Generatore IA HeyGen · since May 2026

● Live

Running 64 days

HeyGen Generador IA · since Jun 2026

● Live

Running 64 days

Esto no lo estoy grabando yo. · since Jun 2026

● Live

Running 64 days

HeyGen Generador IA · since Jun 2026

● Live

Running 64 days

Generatore IA HeyGen · since Jun 2026

● Live

Running 63 days

HeyGen Generador IA · since Jun 2026

● Live

Running 57 days

Esto no lo estoy grabando yo. · since Jul 2026

● Live

Running 56 days

Un plan dans cette vidéo n'existe pas. Tu l'as repéré ? · since Jul 2026

Format mix

Animation52%

Ugc Talking Head28%

Text Overlay8%

Ugc Lifestyle8%

Studio Product4%

Hook types

Problem Agitation56%

Curiosity Gap16%

Direct Offer16%

Testimonial8%

Contrarian4%

Recently launched

Aug 2026

Frequently asked

How many Meta ads is HeyGen running?

HeyGen has 102 active ads right now, out of 120 tracked since May 2026.

What is HeyGen's longest-running ad?

Their longest-running ad has stayed live 113 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.

Where does this HeyGen ad data come from?

The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.

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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.