Hims

Hims’s Meta Ad Strategy

Tracked since Dec 2025 · Beauty

● Tracked over time
Total ads tracked
1,559
Active now
291
Longest-running ad
94 days
Avg ad lifespan
27 days

Ad volume over time

the data competitors don’t show

Hims went from 91 to 1,317 active ads (14.5×) between Dec '25 and Mar '26.

Dec '25Jan '26Feb '26Mar '26Apr '261,317

Signal: started testing video creative around Feb '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 41 days
Reclaim Intimacy · since Feb 2026
● Live
Running 41 days
Reclaim Intimacy · since Feb 2026
● Live
Running 41 days
Regain the freedom to enjoy intimacy without worry. · since Feb 2026
● Live
Running 41 days
Regain the freedom to enjoy intimacy without worry. · since Feb 2026
● Live
Running 41 days
Reclaim Intimacy · since Feb 2026
● Live
Running 41 days
Reclaim Intimacy · since Feb 2026
● Live
Running 41 days
Reclaim Intimacy · since Feb 2026
● Live
Running 41 days
Reclaim Intimacy · since Feb 2026
● Live
Running 41 days
Regain the freedom to enjoy intimacy without worry. · since Feb 2026

Format mix

Text Overlay69%
Studio Product31%
Unknown0%
Ugc Talking Head0%

Hook types

Problem Agitation73%
Before After17%
Aspirational8%
Aspiration1%
Aspiration Confidence0%
Statistic0%

Recently launched

Apr 2026
Apr 2026
Apr 2026
Apr 2026
Apr 2026
Apr 2026

Frequently asked

How many Meta ads is Hims running?
Hims has 291 active ads right now, out of 1,559 tracked since Dec 2025.
What is Hims's longest-running ad?
Their longest-running ad has stayed live 94 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Hims ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.