Hims

Hims’s Meta Ad Strategy

Tracked since Jul 2025 · Beauty

● Tracked over time
Total ads tracked
1,675
Active now
389
Longest-running ad
468 days
Avg ad lifespan
29 days

Ad volume over time

the data competitors don’t show

Hims went from 1 to 1,320 active ads (1320.0×) between Jul '25 and Mar '26.

Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '261,320

Signal: started testing video creative around Jan '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 83 days
{{product.name}} · since Aug 2026
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Running 83 days
Personalised Hair Regrowth Treatment · since Aug 2026
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Running 78 days
Personalised Hair Regrowth Treatment · since Aug 2026
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Running 52 days
Personalised Hair Regrowth Treatment · since Sep 2026
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Running 52 days
Personalised Hair Regrowth Treatment · since Sep 2026
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Running 52 days
Personalised Hair Regrowth Treatment · since Sep 2026
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Running 41 days
Reclaim Intimacy · since Feb 2026
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Running 41 days
Regain the freedom to enjoy intimacy without worry. · since Feb 2026
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Running 41 days
Reclaim Intimacy · since Feb 2026

Format mix

Text Overlay69%
Studio Product31%
Ugc Talking Head0%
Unknown0%

Hook types

Problem Agitation73%
Before After17%
Aspirational8%
Aspiration1%
Statistic0%
Aspiration Confidence0%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Hims running?
Hims has 389 active ads right now, out of 1,675 tracked since Jul 2025.
What is Hims's longest-running ad?
Their longest-running ad has stayed live 468 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Hims ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.