Hinge

Hinge’s Meta Ad Strategy

Tracked since Nov 2025 · Saas

● Tracked over time
Total ads tracked
120
Active now
102
Longest-running ad
340 days
Avg ad lifespan
83 days

Ad volume over time

the data competitors don’t show

Hinge went from 2 to 120 active ads (60.0×) between Nov '25 and Oct '26.

Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26120

Signal: started testing video creative around Nov '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 124 days
{{product.name}} · since Jun 2026
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Running 124 days
{{product.name}} · since Jun 2026
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Running 110 days
{{product.name}} · since Jul 2026
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Running 110 days
Your last first date? · since Jul 2026
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Running 110 days
{{product.name}} · since Jul 2026
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Running 110 days
{{product.name}} · since Jul 2026
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Running 110 days
{{product.name}} · since Jul 2026
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Running 110 days
feeling like we wanna give mars our rose 🫦 · since Jul 2026
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Running 110 days
Spark something real · since Jul 2026

Format mix

Ugc Lifestyle60%
Text Overlay36%
Ugc Talking Head4%

Hook types

Curiosity Gap48%
Direct Offer32%
Contrarian12%
Social Proof4%
Story4%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Hinge running?
Hinge has 102 active ads right now, out of 120 tracked since Nov 2025.
What is Hinge's longest-running ad?
Their longest-running ad has stayed live 340 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Hinge ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.