Hotmart

Hotmart’s Meta Ad Strategy

Tracked since Nov 2025 · Saas

● Tracked over time
Total ads tracked
273
Active now
269
Longest-running ad
366 days
Avg ad lifespan
30 days

Ad volume over time

the data competitors don’t show

Hotmart went from 1 to 138 active ads (138.0×) between Nov '25 and Oct '26.

Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26138

Signal: started testing video creative around Nov '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 64 days
O suporte que você precisava 🚀 · since Sep 2026
Running 64 days
Desbloqueie prêmios aos R$ 10 mil 🎯 · since Sep 2026
Running 64 days
Desbloqueie prêmios aos R$ 10 mil 🎯 · since Sep 2026
Running 64 days
Desbloqueie prêmios aos R$ 10 mil 🎯 · since Sep 2026
Running 64 days
Desbloqueie prêmios aos R$ 10 mil 🎯 · since Sep 2026
Running 64 days
Desbloqueie prêmios aos R$ 10 mil 🎯 · since Sep 2026
Running 64 days
Desbloqueie prêmios aos R$ 10 mil 🎯 · since Sep 2026
Running 56 days
Desbloqueie prêmios aos R$ 10 mil 🎯 · since Sep 2026
Running 56 days
Desbloqueie prêmios aos R$ 10 mil 🎯 · since Sep 2026

Format mix

Studio Product28%
Ugc Lifestyle24%
Screenshot20%
Text Overlay16%
Ugc Talking Head12%

Hook types

Problem Agitation84%
Direct Offer8%
Curiosity Gap4%
Question4%

Recently launched

Nov 2026
Nov 2026
Nov 2026
Nov 2026
Nov 2026
Nov 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Hotmart running?
Hotmart has 269 active ads right now, out of 273 tracked since Nov 2025.
What is Hotmart's longest-running ad?
Their longest-running ad has stayed live 366 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Hotmart ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.