Hotmart

Hotmart’s Meta Ad Strategy

Tracked since Nov 2025 · Saas

● Tracked over time
Total ads tracked
104
Active now
100
Longest-running ad
277 days
Avg ad lifespan
39 days

Ad volume over time

the data competitors don’t show

Hotmart went from 1 to 104 active ads (104.0×) between Nov '25 and Aug '26.

Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26104

Signal: started testing video creative around Nov '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 45 days
{{product.name}} · since Jul 2026
● Live
Running 45 days
{{product.name}} · since Jul 2026
● Live
Running 45 days
{{product.name}} · since Jul 2026
● Live
Running 45 days
{{product.name}} · since Jul 2026
● Live
Running 45 days
{{product.name}} · since Jul 2026
● Live
Running 45 days
Você tem uma grande ideia. Nós temos o lugar certo pra ela acont · since Jul 2026
● Live
Running 45 days
{{product.name}} · since Jul 2026
● Live
Running 45 days
{{product.name}} · since Jul 2026
● Live
Running 45 days
{{product.name}} · since Jul 2026

Format mix

Studio Product28%
Ugc Lifestyle24%
Screenshot20%
Text Overlay16%
Ugc Talking Head12%

Hook types

Problem Agitation84%
Direct Offer8%
Curiosity Gap4%
Question4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Hotmart running?
Hotmart has 100 active ads right now, out of 104 tracked since Nov 2025.
What is Hotmart's longest-running ad?
Their longest-running ad has stayed live 277 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Hotmart ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.