Housecall Pro

Housecall Pro’s Meta Ad Strategy

Tracked since Jan 2020 · Saas

● Tracked over time
Total ads tracked
104
Active now
100
Longest-running ad
2411 days
Avg ad lifespan
131 days

Ad volume over time

the data competitors don’t show

Housecall Pro went from 3 to 104 active ads (34.7×) between Jan '20 and Aug '26.

Jan '20Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26104

Signal: started testing video creative around Jan '20.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 359 days
{{product.name}} · since Aug 2025
● Live
Running 359 days
{{product.name}} · since Aug 2025
● Live
Running 359 days
{{product.name}} · since Aug 2025
● Live
Running 278 days
{{product.name}} · since Nov 2025
● Live
Running 253 days
{{product.name}} · since Dec 2025
● Live
Running 127 days
Faster Payments, Better Workflows · since Apr 2026
● Live
Running 123 days
Faster Payments, Better Workflows · since Apr 2026
● Live
Running 111 days
Faster Payments, Better Workflows · since Apr 2026
● Live
Running 101 days
Easy-to-use Air Balance Template · since May 2026

Format mix

Screenshot32%
Studio Product32%
Text Overlay12%
Ugc Lifestyle12%
Ugc Talking Head8%
Testimonial4%

Hook types

Direct Offer48%
Statistic24%
Problem Agitation12%
Question8%
Social Proof8%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Jul 2026

Frequently asked

How many Meta ads is Housecall Pro running?
Housecall Pro has 100 active ads right now, out of 104 tracked since Jan 2020.
What is Housecall Pro's longest-running ad?
Their longest-running ad has stayed live 2411 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Housecall Pro ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.