idealo

idealo’s Meta Ad Strategy

Tracked since Jan 2025 · Saas

● Tracked over time
Total ads tracked
120
Active now
101
Longest-running ad
594 days
Avg ad lifespan
131 days

Ad volume over time

the data competitors don’t show

idealo went from 2 to 120 active ads (60.0×) between Jan '25 and Sep '26.

Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26120

Signal: started testing video creative around May '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 210 days
{{product.name}} · since Feb 2026
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Running 155 days
Warum Millionen idealo nutzen – finde es raus · since Apr 2026
Log in to unlock● Live
Running 155 days
Warum Millionen idealo nutzen – finde es raus · since Apr 2026
Log in to unlock● Live
Running 155 days
Warum Millionen idealo nutzen – finde es raus · since Apr 2026
Log in to unlock● Live
Running 153 days
{{product.name}} · since Apr 2026
Log in to unlock● Live
Running 153 days
Warum Millionen idealo nutzen – finde es raus · since Apr 2026
Log in to unlock● Live
Running 153 days
{{product.name}} · since Apr 2026
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Running 152 days
{{product.name}} · since Apr 2026
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Running 149 days
{{product.name}} · since Apr 2026

Format mix

Studio Product72%
Ugc Lifestyle20%
Text Overlay8%

Hook types

Direct Offer60%
Curiosity Gap24%
Social Proof8%
Authority4%
Contrarian4%

Recently launched

Sep 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is idealo running?
idealo has 101 active ads right now, out of 120 tracked since Jan 2025.
What is idealo's longest-running ad?
Their longest-running ad has stayed live 594 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this idealo ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.