iFixit.com

iFixit.com’s Meta Ad Strategy

Tracked since Oct 2025 · Ecommerce

● Tracked over time
Total ads tracked
77
Active now
57
Longest-running ad
310 days
Avg ad lifespan
85 days

Ad volume over time

the data competitors don’t show

iFixit.com went from 9 to 77 active ads (8.6×) between Oct '25 and Aug '26.

Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '2677

Signal: started testing video creative around Aug '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 28 days
Get the Pro Tech Toolkit now and give your old devices a second · since Aug 2026
● Live
Running 28 days
Everything You Need in One Kit · since Aug 2026
● Live
Running 28 days
{{product.name}} · since Aug 2026
● Live
Running 28 days
The Essential Electronics Toolkit has the most essential tools t · since Aug 2026
● Live
Running 28 days
{{product.name}} · since Aug 2026
● Live
Running 28 days
{{product.name}} · since Aug 2026
● Live
Running 28 days
{{product.name}} · since Aug 2026
● Live
Running 28 days
{{product.name}} · since Aug 2026
● Live
Running 28 days
Why throw it away 🗑️ when you can fix it? · since Aug 2026

Format mix

Studio Product52%
Text Overlay48%

Hook types

Problem Agitation33%
Direct Offer25%
Question17%
Social Proof13%
Contrarian8%
Curiosity Gap4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is iFixit.com running?
iFixit.com has 57 active ads right now, out of 77 tracked since Oct 2025.
What is iFixit.com's longest-running ad?
Their longest-running ad has stayed live 310 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this iFixit.com ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.