IML

IML’s Meta Ad Strategy

Tracked since Sep 2025 · General

● Tracked over time
Total ads tracked
92
Active now
72
Longest-running ad
389 days
Avg ad lifespan
148 days

Ad volume over time

the data competitors don’t show

IML went from 1 to 92 active ads (92.0×) between Sep '25 and Oct '26.

Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '2692

Signal: started testing video creative around Sep '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 226 days
Protocolo 100% personalizado · since Feb 2026
Running 226 days
La mejor versión de tu rostro · since Feb 2026
Running 226 days
{{product.name}} · since Feb 2026
Running 225 days
{{product.name}} · since Feb 2026
Running 225 days
Resultados naturales · since Feb 2026
Running 225 days
{{product.name}} · since Feb 2026
Running 225 days
{{product.name}} · since Feb 2026
Running 223 days
{{product.name}} · since Feb 2026
Running 222 days
Resultados naturales y elegantes · since Feb 2026

Format mix

Before After48%
Text Overlay28%
Ugc Talking Head20%
Ugc Lifestyle4%

Hook types

Question80%
Direct Offer8%
Authority4%
Social Proof4%
Story4%

Recently launched

Oct 2026
Oct 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is IML running?
IML has 72 active ads right now, out of 92 tracked since Sep 2025.
What is IML's longest-running ad?
Their longest-running ad has stayed live 389 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this IML ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.