Instagram

Instagram’s Meta Ad Strategy

Tracked since Sep 2020 · Saas

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
2165 days
Avg ad lifespan
378 days

Ad volume over time

the data competitors don’t show

Instagram went from 6 to 120 active ads (20.0×) between Sep '20 and Aug '26.

Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Sep '20.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 255 days
{{product.name}} · since Dec 2025
● Live
Running 255 days
{{product.name}} · since Dec 2025
● Live
Running 255 days
Download Instagram · since Dec 2025
● Live
Running 205 days
Download Instagram · since Feb 2026
● Live
Running 205 days
Instagramをダウンロード · since Feb 2026
● Live
Running 128 days
{{product.name}} · since Apr 2026
● Live
Running 128 days
{{product.name}} · since Apr 2026
● Live
Running 128 days
{{product.name}} · since Apr 2026
● Live
Running 128 days
{{product.name}} · since Apr 2026

Format mix

Text Overlay76%
Ugc Lifestyle20%
Screenshot4%

Hook types

Story60%
Direct Offer20%
Authority12%
Contrarian4%
Social Proof4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Jul 2026

Frequently asked

How many Meta ads is Instagram running?
Instagram has 100 active ads right now, out of 120 tracked since Sep 2020.
What is Instagram's longest-running ad?
Their longest-running ad has stayed live 2165 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Instagram ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.