Itaú

Itaú’s Meta Ad Strategy

Tracked since Nov 2020 · General

● Tracked over time
Total ads tracked
107
Active now
100
Longest-running ad
2108 days
Avg ad lifespan
188 days

Ad volume over time

the data competitors don’t show

Itaú went from 2 to 107 active ads (53.5×) between Nov '20 and Aug '26.

Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26107

Signal: started testing video creative around Feb '21.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 245 days
{{product.name}} · since Dec 2025
● Live
Running 245 days
{{product.name}} · since Dec 2025
● Live
Running 245 days
Renegocie com o Itaú · since Dec 2025
● Live
Running 245 days
{{product.name}} · since Dec 2025
● Live
Running 245 days
Nome limpo em até 5 dias · since Dec 2025
● Live
Running 245 days
{{product.name}} · since Dec 2025
● Live
Running 245 days
{{product.name}} · since Dec 2025
● Live
Running 245 days
{{product.name}} · since Dec 2025
● Live
Running 245 days
{{product.name}} · since Dec 2025

Format mix

Text Overlay56%
Studio Product40%
Ugc Lifestyle4%

Hook types

Direct Offer64%
Problem Agitation32%
Curiosity Gap4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Itaú running?
Itaú has 100 active ads right now, out of 107 tracked since Nov 2020.
What is Itaú's longest-running ad?
Their longest-running ad has stayed live 2108 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Itaú ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.