K18 Hair

K18 Hair’s Meta Ad Strategy

Tracked since Oct 2025 · Beauty

● Tracked over time
Total ads tracked
325
Active now
258
Longest-running ad
358 days
Avg ad lifespan
69 days

Ad volume over time

the data competitors don’t show

K18 Hair went from 4 to 231 active ads (57.8×) between Oct '25 and Apr '26.

Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26231

Signal: started testing video creative around Nov '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 257 days
soft, strong, bouncy hair · since Feb 2026
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Running 257 days
record-breaking hair repair · since Feb 2026
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Running 257 days
record-breaking hair repair · since Feb 2026
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Running 257 days
real, lasting hair repair · since Feb 2026
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Running 201 days
Shop NEW K18 set at Sephora · since Apr 2026
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Running 200 days
Shop NEW K18 TripleBright at Sephora · since Apr 2026
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Running 186 days
Shop NEW K18 TripleBright at Sephora · since Apr 2026
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Running 186 days
record-breaking hair repair · since Apr 2026
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Running 174 days
Shop NEW K18 TripleBright at Sephora · since May 2026

Format mix

Studio Product75%
Text Overlay15%
Ugc Lifestyle6%
Ugc Talking Head3%
Product0%

Hook types

Direct Offer55%
Problem Agitation23%
Curiosity Gap7%
Contrarian6%
Authority6%
Before After4%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is K18 Hair running?
K18 Hair has 258 active ads right now, out of 325 tracked since Oct 2025.
What is K18 Hair's longest-running ad?
Their longest-running ad has stayed live 358 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this K18 Hair ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.