KiwiCo

KiwiCo’s Meta Ad Strategy

Tracked since Oct 2024 · General

● Tracked over time
Total ads tracked
120
Active now
101
Longest-running ad
660 days
Avg ad lifespan
121 days

Ad volume over time

the data competitors don’t show

KiwiCo went from 1 to 120 active ads (120.0×) between Oct '24 and Aug '26.

Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Oct '24.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 381 days
Help your baby grow with educational toys that activate all five · since Jul 2025
● Live
Running 381 days
POV: learning to play with your newborn · since Jul 2025
● Live
Running 367 days
{{product.name}} · since Aug 2025
● Live
Running 366 days
Start KiwiCo with this Halloween crate! 🧟‍♂️ 🎃 · since Aug 2025
● Live
Running 354 days
Getting ready to send your little one off to preschool soon? Mak · since Aug 2025
● Live
Running 351 days
Start KiwiCo with this Halloween crate! 🧟‍♂️ 🎃 · since Aug 2025
● Live
Running 334 days
My daughter and I built this motion-sensing spider from @kiwico_ · since Sep 2025
● Live
Running 333 days
{{product.name}} · since Sep 2025
● Live
Running 331 days
Start KiwiCo with this Halloween crate! 🎃🕷 · since Sep 2025

Format mix

Ugc Lifestyle68%
Studio Product24%
Animation4%
Meme4%

Hook types

Story27%
Problem Agitation18%
Curiosity Gap14%
New Launch14%
Direct Offer14%
Contrarian14%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Jul 2026

Frequently asked

How many Meta ads is KiwiCo running?
KiwiCo has 101 active ads right now, out of 120 tracked since Oct 2024.
What is KiwiCo's longest-running ad?
Their longest-running ad has stayed live 660 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this KiwiCo ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.