Ladder’s Meta Ad Strategy
Tracked since Dec 2025 · Fitness
Total ads tracked
120
Active now
100
Longest-running ad
269 days
Avg ad lifespan
53 days
Ad volume over time
the data competitors don’t showLadder went from 2 to 120 active ads (60.0×) between Dec '25 and Sep '26.
Signal: started testing video creative around Dec '25.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
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Running 153 days
Start Your Free Trial, No Credit Card · since Apr 2026
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Running 152 days
Start Your Free Trial, No Credit Card · since Apr 2026
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Running 146 days
Start Your Free Trial, No Credit Card · since Apr 2026
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Running 133 days
Join Hilary Duff on Ladder · since May 2026
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Running 128 days
Start Your Free Trial, No Credit Card · since May 2026
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Running 124 days
Start Your Free Trial, No Credit Card · since May 2026
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Running 98 days
Start Your Free Trial, No Credit Card · since Jun 2026
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Running 98 days
Start Your Free Trial, No Credit Card · since Jun 2026
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Running 92 days
Start Your Free Trial, No Credit Card · since Jun 2026
Format mix
Ugc Lifestyle40%
Ugc Talking Head28%
Text Overlay20%
Studio Product12%
Hook types
Direct Offer38%
Testimonial25%
Problem Agitation13%
Social Proof13%
Question8%
Contrarian4%
Recently launched
AdWhispr is not affiliated with or endorsed by the brands shown.
Frequently asked
How many Meta ads is Ladder running?
Ladder has 100 active ads right now, out of 120 tracked since Dec 2025.
What is Ladder's longest-running ad?
Their longest-running ad has stayed live 269 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Ladder ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.