Layla Sleep

Layla Sleep’s Meta Ad Strategy

Tracked since Apr 2022 · General

● Tracked over time
Total ads tracked
102
Active now
100
Longest-running ad
1582 days
Avg ad lifespan
34 days

Ad volume over time

the data competitors don’t show

Layla Sleep went from 1 to 102 active ads (102.0×) between Apr '22 and Aug '26.

Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26102

Signal: started testing video creative around Aug '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 14 days
{{product.name}} · since Aug 2026
● Live
Running 14 days
{{product.name}} · since Aug 2026
● Live
Running 14 days
{{product.name}} · since Aug 2026
● Live
Running 14 days
{{product.name}} · since Aug 2026
● Live
Running 14 days
{{product.name}} · since Aug 2026
● Live
Running 14 days
{{product.name}} · since Aug 2026
● Live
Running 14 days
{{product.name}} · since Aug 2026
● Live
Running 14 days
{{product.name}} · since Aug 2026
● Live
Running 14 days
{{product.name}} · since Aug 2026

Format mix

Text Overlay72%
Studio Product28%

Hook types

Direct Offer56%
Contrarian20%
Problem Agitation20%
Curiosity Gap4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Layla Sleep running?
Layla Sleep has 100 active ads right now, out of 102 tracked since Apr 2022.
What is Layla Sleep's longest-running ad?
Their longest-running ad has stayed live 1582 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Layla Sleep ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.