Lazada

Lazada’s Meta Ad Strategy

Tracked since Sep 2020 · Saas

● Tracked over time
Total ads tracked
107
Active now
100
Longest-running ad
2176 days
Avg ad lifespan
147 days

Ad volume over time

the data competitors don’t show

Lazada went from 1 to 107 active ads (107.0×) between Sep '20 and Aug '26.

Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26107

Signal: started testing video creative around Sep '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 356 days
Be a Lazada Seller Now · since Sep 2025
● Live
Running 356 days
Be a Lazada Seller Now · since Sep 2025
● Live
Running 356 days
Sell Online with Lazada · since Sep 2025
● Live
Running 355 days
Complete Lazada Seller Sign-up Now · since Sep 2025
● Live
Running 355 days
Baligya Na sa Lazada · since Sep 2025
● Live
Running 355 days
Grow Online with Lazada · since Sep 2025
● Live
Running 355 days
Be a Lazada Seller Now · since Sep 2025
● Live
Running 355 days
Baligya Na sa Lazada · since Sep 2025
● Live
Running 355 days
Be the Next Lazada Millionaire · since Sep 2025

Format mix

Text Overlay72%
Studio Product16%
Before After8%
Ugc Talking Head4%

Hook types

Direct Offer60%
Question28%
Curiosity Gap8%
Problem Agitation4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Lazada running?
Lazada has 100 active ads right now, out of 107 tracked since Sep 2020.
What is Lazada's longest-running ad?
Their longest-running ad has stayed live 2176 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Lazada ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.