lemlist

lemlist’s Meta Ad Strategy

Tracked since Jun 2025 · General

● Tracked over time
Total ads tracked
32
Active now
12
Longest-running ad
423 days
Avg ad lifespan
205 days

Ad volume over time

the data competitors don’t show

lemlist went from 3 to 32 active ads (10.7×) between Jun '25 and Aug '26.

Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '2632

Signal: started testing video creative around Jun '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 55 days
Installez nos Claude skills! · since Jun 2026
● Live
Running 41 days
Explore our Wall of Love → · since Jul 2026
● Live
Running 32 days
Try our lemAgent · since Jul 2026
● Live
Running 32 days
Try our lemAgent · since Jul 2026
● Live
Running 32 days
Obtenez le playbook d'ElevenLabs · since Jul 2026
● Live
Running 21 days
Consigue 10+ reuniones B2B al mes · since Jul 2026
● Live
Running 20 days
Consigue 10+ reuniones B2B al mes · since Jul 2026
● Live
Running 17 days
Obtenez le playbook d'ElevenLabs · since Jul 2026
● Live
Running 17 days
Obtenez le playbook d'ElevenLabs · since Jul 2026

Format mix

Ugc Talking Head60%
Text Overlay24%
Screenshot8%
Studio Product8%

Hook types

Problem Agitation38%
Contrarian21%
Question17%
Curiosity Gap8%
Statistic8%
Story8%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Jul 2026
Jul 2026
Jul 2026

Frequently asked

How many Meta ads is lemlist running?
lemlist has 12 active ads right now, out of 32 tracked since Jun 2025.
What is lemlist's longest-running ad?
Their longest-running ad has stayed live 423 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this lemlist ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.