Lico Cosmetics

Lico Cosmetics’s Meta Ad Strategy

Tracked since Nov 2024 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
648 days
Avg ad lifespan
251 days

Ad volume over time

the data competitors don’t show

Lico Cosmetics went from 16 to 120 active ads (7.5×) between Nov '24 and Aug '26.

Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Nov '24.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 648 days
{{product.name}} · since Nov 2024
● Live
Running 648 days
LICO Cosmetics · since Nov 2024
● Live
Running 648 days
✨ Todo el mundo habla de LICO. ¡Pruébalo ya! · since Nov 2024
● Live
Running 648 days
{{product.name}} · since Nov 2024
● Live
Running 648 days
LICO es Laboratorio de Ingeniería Cosmética. · since Nov 2024
● Live
Running 648 days
{{product.name}} · since Nov 2024
● Live
Running 648 days
Pruebalo YA 👉 · since Nov 2024
● Live
Running 648 days
LICOLOVERS! ✨ Sabéis que nos gusta compartir con vosotras todos · since Nov 2024
● Live
Running 648 days
{{product.name}} · since Nov 2024

Format mix

Text Overlay32%
Studio Product28%
Before After16%
Ugc Lifestyle12%
Ugc Talking Head8%
Screenshot4%

Hook types

Authority36%
Problem Agitation24%
Direct Offer16%
Curiosity Gap12%
Social Proof8%
Story4%

Recently launched

Aug 2026
Jul 2026
Jul 2026
Jun 2026
Jun 2026
Jun 2026

Frequently asked

How many Meta ads is Lico Cosmetics running?
Lico Cosmetics has 100 active ads right now, out of 120 tracked since Nov 2024.
What is Lico Cosmetics's longest-running ad?
Their longest-running ad has stayed live 648 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Lico Cosmetics ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.