Liquid Death’s Meta Ad Strategy
Tracked since Apr 2020 · General
Total ads tracked
120
Active now
100
Longest-running ad
2364 days
Avg ad lifespan
393 days
Ad volume over time
the data competitors don’t showLiquid Death went from 5 to 120 active ads (24.0×) between Apr '20 and Sep '26.
Signal: started testing video creative around Apr '20.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
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Running 147 days
Less Sugar*. Huge Flavor. · since Apr 2026
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Running 147 days
The Easy-Drinking Energy Drink · since Apr 2026
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Running 147 days
Next time you need a pick me up, think of Liquid Death Sparkling · since Apr 2026
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Running 147 days
when you make it out of the hotel room and into the gym, winnnin · since Apr 2026
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Running 147 days
Testing out @liquiddeath Energy inside of a tornado simulator. · since Apr 2026
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Running 147 days
The Easy-Drinking Energy Drink · since Apr 2026
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Running 147 days
Go Ahead. Have Another. · since Apr 2026
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Running 146 days
Only 5 calories. · since Apr 2026
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Running 146 days
90% less sugar than top sodas (non-diet)* · since Apr 2026
Format mix
Studio Product68%
Text Overlay16%
Ugc Lifestyle12%
Ugc Talking Head4%
Hook types
Statistic38%
Direct Offer29%
Curiosity Gap13%
Contrarian13%
Authority4%
Problem Agitation4%
Recently launched
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Frequently asked
How many Meta ads is Liquid Death running?
Liquid Death has 100 active ads right now, out of 120 tracked since Apr 2020.
What is Liquid Death's longest-running ad?
Their longest-running ad has stayed live 2364 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Liquid Death ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.