Liquid Death

Liquid Death’s Meta Ad Strategy

Tracked since Apr 2020 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
2333 days
Avg ad lifespan
414 days

Ad volume over time

the data competitors don’t show

Liquid Death went from 6 to 120 active ads (20.0×) between Apr '20 and Aug '26.

Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Apr '20.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 116 days
The Easy-Drinking Energy Drink · since Apr 2026
● Live
Running 116 days
Testing out @liquiddeath Energy inside of a tornado simulator. · since Apr 2026
● Live
Running 116 days
Less Sugar*. Huge Flavor. · since Apr 2026
● Live
Running 116 days
when you make it out of the hotel room and into the gym, winnnin · since Apr 2026
● Live
Running 116 days
Next time you need a pick me up, think of Liquid Death Sparkling · since Apr 2026
● Live
Running 116 days
The Easy-Drinking Energy Drink · since Apr 2026
● Live
Running 116 days
Go Ahead. Have Another. · since Apr 2026
● Live
Running 115 days
<UNKNOWN> · since Apr 2026
● Live
Running 115 days
You won't believe it's not soda. · since Apr 2026

Format mix

Studio Product68%
Text Overlay20%
Ugc Lifestyle8%
Ugc Talking Head4%

Hook types

Statistic28%
Direct Offer24%
Curiosity Gap20%
Contrarian16%
Story8%
Question4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Liquid Death running?
Liquid Death has 100 active ads right now, out of 120 tracked since Apr 2020.
What is Liquid Death's longest-running ad?
Their longest-running ad has stayed live 2333 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Liquid Death ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.