Living Proof

Living Proof’s Meta Ad Strategy

Tracked since Feb 2021 · Ecommerce

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
2081 days
Avg ad lifespan
58 days

Ad volume over time

the data competitors don’t show

Living Proof went from 2 to 120 active ads (60.0×) between Feb '21 and Oct '26.

Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26120

Signal: started testing video creative around Feb '21.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 48 days
{{product.name}} · since Aug 2026
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Running 31 days
Perfect hair Day™ | Heat Styling Spray · since Sep 2026
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Running 31 days
Cleans like a rinse-out shampoo. · since Sep 2026
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Running 31 days
No-Rinse Dry Shampoo: Advanced Clean - Perfect Hair Day™ | Livin · since Sep 2026
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Running 31 days
Perfect hair Day™ | Heat Styling Spray · since Sep 2026
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Running 31 days
No-Rinse Dry Shampoo: Advanced Clean - Perfect Hair Day™ | Livin · since Sep 2026
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Running 30 days
Non-Aerosol Dry Shampoo Mist - Perfect Hair Day™ | Living Proof · since Sep 2026
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Running 26 days
No-Rinse Dry Shampoo: Advanced Clean - Perfect Hair Day™ | Livin · since Sep 2026
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Running 26 days
Heat Styling Spray · since Sep 2026

Format mix

Ugc Lifestyle60%
Studio Product28%
Ugc Talking Head8%
Text Overlay4%

Hook types

Problem Agitation30%
Contrarian22%
Curiosity Gap17%
Before After13%
Social Proof9%
Direct Offer9%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Living Proof running?
Living Proof has 100 active ads right now, out of 120 tracked since Feb 2021.
What is Living Proof's longest-running ad?
Their longest-running ad has stayed live 2081 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Living Proof ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.