Loftie

Loftie’s Meta Ad Strategy

Tracked since Jul 2025 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
472 days
Avg ad lifespan
68 days

Ad volume over time

the data competitors don’t show

Loftie went from 4 to 120 active ads (30.0×) between Jul '25 and Nov '26.

Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26120

Signal: started testing video creative around Jul '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 55 days
Sleep Better With Loftie | Loftie · since Sep 2026
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Running 55 days
Sleep Better With Loftie | Loftie · since Sep 2026
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Running 47 days
The phone-free sleep clock · since Sep 2026
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Running 47 days
The alarm that wakes you in two phases · since Sep 2026
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Running 47 days
The phone-free sleep clock · since Sep 2026
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Running 47 days
The phone-free sleep clock · since Sep 2026
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Running 47 days
Your phone's bedtime replacement · since Sep 2026
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Running 46 days
Sleep Better With Loftie | Loftie · since Sep 2026
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Running 46 days
Season for Rest · since Sep 2026

Format mix

Text Overlay40%
Studio Product36%
Ugc Lifestyle20%
Ugc Talking Head4%

Hook types

Problem Agitation48%
Direct Offer28%
Contrarian12%
Statistic8%
Social Proof4%

Recently launched

Nov 2026
Nov 2026
Nov 2026
Nov 2026
Nov 2026
Nov 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Loftie running?
Loftie has 100 active ads right now, out of 120 tracked since Jul 2025.
What is Loftie's longest-running ad?
Their longest-running ad has stayed live 472 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Loftie ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.