Luma AI

Luma AI’s Meta Ad Strategy

Tracked since Feb 2026 · General

● Tracked over time
Total ads tracked
63
Active now
43
Longest-running ad
222 days
Avg ad lifespan
149 days

Ad volume over time

the data competitors don’t show

Luma AI went from 3 to 63 active ads (21.0×) between Feb '26 and Jun '26.

Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '2663

Signal: started testing video creative around Feb '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 169 days
{{product.name}} · since Mar 2026
Running 169 days
{{product.name}} · since Mar 2026
Running 169 days
{{product.name}} · since Mar 2026
Running 169 days
{{product.name}} · since Mar 2026
Running 169 days
{{product.name}} · since Mar 2026
Running 169 days
{{product.name}} · since Mar 2026
Running 168 days
{{product.name}} · since Apr 2026
Running 168 days
{{product.name}} · since Apr 2026
Running 162 days
{{product.name}} · since Apr 2026

Format mix

Text Overlay52%
Studio Product20%
Screenshot12%
Animation8%
Ugc Lifestyle4%
Ugc Talking Head4%

Hook types

Direct Offer64%
Authority20%
Curiosity Gap16%

Recently launched

Jun 2026
Jun 2026
Jun 2026
Jun 2026
Jun 2026
Jun 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Luma AI running?
Luma AI has 43 active ads right now, out of 63 tracked since Feb 2026.
What is Luma AI's longest-running ad?
Their longest-running ad has stayed live 222 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Luma AI ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.