M·A·C Cosmetics

M·A·C Cosmetics’s Meta Ad Strategy

Tracked since Nov 2025 · General

● Tracked over time
Total ads tracked
120
Active now
88
Longest-running ad
336 days
Avg ad lifespan
43 days

Ad volume over time

the data competitors don’t show

M·A·C Cosmetics went from 4 to 120 active ads (30.0×) between Nov '25 and Oct '26.

Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26120

Signal: started testing video creative around Jul '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 36 days
NEW! SERUM-SKIN TINT HYBRID · since Sep 2026
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Running 36 days
NEW! SERUM-SKIN TINT HYBRID · since Sep 2026
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Running 36 days
NEW! SERUM-SKIN TINT HYBRID · since Sep 2026
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Running 36 days
NEW! SERUM-SKIN TINT HYBRID · since Sep 2026
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Running 36 days
NEW! SERUM-SKIN TINT HYBRID · since Sep 2026
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Running 36 days
NEW! SERUM-SKIN TINT HYBRID · since Sep 2026
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Running 31 days
Look M·A·C casual en 1 minuto​ · since Sep 2026
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Running 31 days
We All Wear M·A·C ​ · since Sep 2026
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Running 31 days
We All Wear M·A·C ​ · since Sep 2026

Format mix

Studio Product72%
Text Overlay28%

Hook types

Direct Offer68%
Authority8%
Problem Agitation8%
Statistic8%
Before After4%
Curiosity Gap4%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is M·A·C Cosmetics running?
M·A·C Cosmetics has 88 active ads right now, out of 120 tracked since Nov 2025.
What is M·A·C Cosmetics's longest-running ad?
Their longest-running ad has stayed live 336 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this M·A·C Cosmetics ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.