Macadam

Macadam’s Meta Ad Strategy

Tracked since Mar 2024 · Saas

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
898 days
Avg ad lifespan
166 days

Ad volume over time

the data competitors don’t show

Macadam went from 2 to 120 active ads (60.0×) between Mar '24 and Sep '26.

Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26120

Signal: started testing video creative around Mar '24.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 872 days
Macadam - Du Cash En Marchant · since Apr 2024
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Running 772 days
Macadam - Du Cash En Marchant · since Jul 2024
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Running 340 days
The app that pays you to walk · since Sep 2025
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Running 334 days
Caminar paga · since Oct 2025
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Running 334 days
Caminar paga · since Oct 2025
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Running 319 days
The app that pays you to walk · since Oct 2025
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Running 162 days
Macadam - Du Cash En Marchant · since Mar 2026
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Running 145 days
Caminar paga · since Apr 2026
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Running 145 days
The app that pays you to walk · since Apr 2026

Format mix

Text Overlay56%
Ugc Lifestyle28%
Animation8%
Screenshot4%
Ugc Talking Head4%

Hook types

Question100%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Macadam running?
Macadam has 100 active ads right now, out of 120 tracked since Mar 2024.
What is Macadam's longest-running ad?
Their longest-running ad has stayed live 898 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Macadam ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.