Macy's

Macy's’s Meta Ad Strategy

Tracked since Sep 2019 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
2555 days
Avg ad lifespan
277 days

Ad volume over time

the data competitors don’t show

Macy's went from 2 to 120 active ads (60.0×) between Sep '19 and Aug '26.

Sep '19Oct '19Nov '19Dec '19Jan '20Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Sep '19.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 47 days
{{product.name}} · since Jul 2026
● Live
Running 47 days
NEW! EXTRA BAGGY UTILITY · since Jul 2026
● Live
Running 47 days
{{product.name}} · since Jul 2026
● Live
Running 47 days
{{product.name}} · since Jul 2026
● Live
Running 47 days
{{product.name}} · since Jul 2026
● Live
Running 45 days
THE 578™ BAGGY · since Jul 2026
● Live
Running 45 days
511™ SLIM · since Jul 2026
● Live
Running 41 days
30% off Levi’s® · since Jul 2026
● Live
Running 41 days
{{product.name}} · since Jul 2026

Format mix

Studio Product68%
Text Overlay16%
Ugc Lifestyle16%

Hook types

Direct Offer68%
Curiosity Gap20%
Authority4%
Problem Agitation4%
Question4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Macy's running?
Macy's has 100 active ads right now, out of 120 tracked since Sep 2019.
What is Macy's's longest-running ad?
Their longest-running ad has stayed live 2555 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Macy's ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.