MAKE UP FOR EVER

MAKE UP FOR EVER’s Meta Ad Strategy

Tracked since Dec 2025 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
322 days
Avg ad lifespan
50 days

Ad volume over time

the data competitors don’t show

MAKE UP FOR EVER went from 1 to 120 active ads (120.0×) between Dec '25 and Nov '26.

Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26120

Signal: started testing video creative around Dec '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 217 days
{{product.name}} · since Apr 2026
Log in to unlock● Live
Running 217 days
{{product.name}} · since Apr 2026
Log in to unlock● Live
Running 217 days
{{product.name}} · since Apr 2026
Log in to unlock● Live
Running 217 days
{{product.name}} · since Apr 2026
Log in to unlock● Live
Running 212 days
Trending pour une bonne raison · since Apr 2026
Log in to unlock● Live
Running 211 days
Trending pour une bonne raison · since Apr 2026
Log in to unlock● Live
Running 209 days
Trending pour une bonne raison · since Apr 2026
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Running 154 days
MAKE UP FOR EVER · since Jun 2026
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Running 148 days
Trending pour une bonne raison · since Jun 2026

Format mix

Studio Product96%
Ugc Lifestyle4%

Hook types

Social Proof76%
Direct Offer12%
Authority8%
Question4%

Recently launched

Nov 2026
Nov 2026
Nov 2026
Nov 2026
Nov 2026
Nov 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is MAKE UP FOR EVER running?
MAKE UP FOR EVER has 100 active ads right now, out of 120 tracked since Dec 2025.
What is MAKE UP FOR EVER's longest-running ad?
Their longest-running ad has stayed live 322 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this MAKE UP FOR EVER ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.