MakeMyTrip

MakeMyTrip’s Meta Ad Strategy

Tracked since Mar 2023 · Saas

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
1267 days
Avg ad lifespan
105 days

Ad volume over time

the data competitors don’t show

MakeMyTrip went from 1 to 120 active ads (120.0×) between Mar '23 and Aug '26.

Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Mar '24.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 93 days
{{product.name}} · since May 2026
● Live
Running 93 days
{{hotel.name}}, {{hotel.city}} · since May 2026
● Live
Running 93 days
MakeMyTrip - Flights & Hotels · since May 2026
● Live
Running 93 days
{{product.name}} · since May 2026
● Live
Running 93 days
{{hotel.name}}, {{hotel.city}} starting at {{hotel.price strip_z · since May 2026
● Live
Running 93 days
Book Train Tickets on MakeMyTrip · since May 2026
● Live
Running 93 days
{{product.name}} · since May 2026
● Live
Running 93 days
MakeMyTrip - Flights & Hotels · since May 2026
● Live
Running 93 days
{{product.name}} · since May 2026

Format mix

Text Overlay76%
Studio Product16%
Ugc Lifestyle8%

Hook types

Direct Offer84%
Problem Agitation8%
Question8%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is MakeMyTrip running?
MakeMyTrip has 100 active ads right now, out of 120 tracked since Mar 2023.
What is MakeMyTrip's longest-running ad?
Their longest-running ad has stayed live 1267 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this MakeMyTrip ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.