MAKEUP

MAKEUP’s Meta Ad Strategy

Tracked since Jun 2025 · General

● Tracked over time
Total ads tracked
104
Active now
100
Longest-running ad
516 days
Avg ad lifespan
95 days

Ad volume over time

the data competitors don’t show

MAKEUP went from 2 to 104 active ads (52.0×) between Jun '25 and Oct '26.

Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26104

Signal: started testing video creative around Jun '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 185 days
{{product.name}} · since Apr 2026
Running 185 days
{{product.name}} · since Apr 2026
Running 185 days
{{product.name}} · since Apr 2026
Running 185 days
{{product.name}} · since Apr 2026
Running 185 days
{{product.name}} · since Apr 2026
Running 185 days
{{product.name}} · since Apr 2026
Running 184 days
MAKEUP Hub · since Apr 2026
Running 180 days
MAKEUP Hub · since May 2026
Running 178 days
MAKEUP Hub · since May 2026

Format mix

Text Overlay56%
Studio Product44%

Hook types

Direct Offer72%
Question24%
Problem Agitation4%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is MAKEUP running?
MAKEUP has 100 active ads right now, out of 104 tracked since Jun 2025.
What is MAKEUP's longest-running ad?
Their longest-running ad has stayed live 516 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this MAKEUP ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.