Mama Movement

Mama Movement’s Meta Ad Strategy

Tracked since Jun 2025 · Saas

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
484 days
Avg ad lifespan
263 days

Ad volume over time

the data competitors don’t show

Mama Movement went from 9 to 120 active ads (13.3×) between Jun '25 and Sep '26.

Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26120

Signal: started testing video creative around Jun '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 484 days
Cosy. Cute. Actually warm. · since Jun 2025
Running 484 days
YOU GUYS!! @mamamovement_au is a maternity game changer 😍😍😍 fina · since Jun 2025
Running 484 days
The BEST maternity activewear · since Jun 2025
Running 484 days
Run, Mumma, Run! · since Jun 2025
Running 484 days
So Cute AND So Practical! · since Jun 2025
Running 484 days
The BEST Maternity Activewear · since Jun 2025
Running 484 days
Supportive, size inclusive & JOYFUL! · since Jun 2025
Running 480 days
{{product.name}} · since Jun 2025
Running 478 days
The COMFIEST Maternity Leggings · since Jun 2025

Format mix

Ugc Lifestyle72%
Text Overlay16%
Ugc Talking Head8%
Studio Product4%

Hook types

Direct Offer33%
Problem Agitation17%
Question17%
Social Proof17%
Testimonial8%
Curiosity Gap8%

Recently launched

Sep 2026
Sep 2026
Aug 2026
Aug 2026
Aug 2026
Jul 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Mama Movement running?
Mama Movement has 100 active ads right now, out of 120 tracked since Jun 2025.
What is Mama Movement's longest-running ad?
Their longest-running ad has stayed live 484 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Mama Movement ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.