MasterClass

MasterClass’s Meta Ad Strategy

Tracked since Sep 2025 · Education

● Tracked over time
Total ads tracked
812
Active now
381
Longest-running ad
167 days
Avg ad lifespan
22 days

Ad volume over time

the data competitors don’t show

MasterClass went from 10 to 812 active ads (81.2×) between Sep '25 and Mar '26.

Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26812

Signal: started testing video creative around Jan '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 167 days
Power: Use It or Lose It · since Sep 2025
● Live
Running 65 days
Tackle the Hard Conversations With Radical Candor® · since Jan 2026
● Live
Running 65 days
Business & Entrepreneurship · since Jan 2026
● Live
Running 65 days
David Axelrod and Karl Rove Teach Campaign Strategy and Messagin · since Jan 2026
● Live
Running 65 days
Power: Use It or Lose It · since Jan 2026
● Live
Running 65 days
Business & Entrepreneurship · since Jan 2026
● Live
Running 65 days
Malcolm Gladwell Teaches Writing · since Jan 2026
● Live
Running 65 days
Health & Wellness · since Jan 2026
● Live
Running 65 days
Become a Streamer · since Jan 2026

Format mix

Text Overlay76%
Studio Product20%
Image4%

Hook types

Authority46%
Direct Offer25%
Problem Agitation17%
Curiosity Gap6%
Contrarian3%
Aspiration2%

Recently launched

Mar 2026
Mar 2026
Mar 2026
Mar 2026
Mar 2026
Mar 2026

Frequently asked

How many Meta ads is MasterClass running?
MasterClass has 381 active ads right now, out of 812 tracked since Sep 2025.
What is MasterClass's longest-running ad?
Their longest-running ad has stayed live 167 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this MasterClass ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.