MATW Project

MATW Project’s Meta Ad Strategy

Tracked since Feb 2026 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
214 days
Avg ad lifespan
35 days

Ad volume over time

the data competitors don’t show

MATW Project went from 4 to 120 active ads (30.0×) between Feb '26 and Sep '26.

Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26120

Signal: started testing video creative around Feb '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 69 days
LIVE from Lebanon 🇱🇧 · since Jul 2026
Running 69 days
Donate via: https://matwproject.org/donate/utm/h1GumV · since Jul 2026
Running 64 days
Donate via: https://matwproject.org/donate/utm/YdiUhJ · since Jul 2026
Running 27 days
Donate via: https://matwproject.org/donate/utm/zD767s · since Aug 2026
Running 26 days
Donate via: https://matwproject.org/donate/utm/zD767s · since Aug 2026
Running 26 days
matwproject.org · since Aug 2026
Running 20 days
Support The Ummah In Sudan · since Sep 2026
Running 20 days
Support The Ummah In Sudan · since Sep 2026
Running 13 days
He cannot see the Qur’an with his eyes, yet he reads it with his · since Sep 2026

Format mix

Ugc Talking Head48%
Text Overlay32%
Ugc Lifestyle20%

Hook types

Direct Offer60%
Problem Agitation24%
Social Proof8%
Curiosity Gap4%
Story4%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is MATW Project running?
MATW Project has 100 active ads right now, out of 120 tracked since Feb 2026.
What is MATW Project's longest-running ad?
Their longest-running ad has stayed live 214 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this MATW Project ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.