Meller

Meller’s Meta Ad Strategy

Tracked since Oct 2024 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
684 days
Avg ad lifespan
186 days

Ad volume over time

the data competitors don’t show

Meller went from 1 to 120 active ads (120.0×) between Oct '24 and Jul '26.

Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26120

Signal: started testing video creative around Oct '24.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 496 days
{{product.name}} · since Apr 2025
● Live
Running 496 days
{{product.name}} · since Apr 2025
● Live
Running 496 days
{{product.name}} · since Apr 2025
● Live
Running 496 days
{{product.name}} · since Apr 2025
● Live
Running 496 days
{{product.name}} · since Apr 2025
● Live
Running 496 days
{{product.name}} · since Apr 2025
● Live
Running 373 days
{{product.name}} · since Aug 2025
● Live
Running 373 days
{{product.name}} · since Aug 2025
● Live
Running 303 days
{{product.name}} · since Nov 2025

Format mix

Ugc Lifestyle72%
Studio Product16%
Ugc Talking Head8%
Text Overlay4%

Hook types

Direct Offer80%
Authority16%
Curiosity Gap4%

Recently launched

Jul 2026
Jul 2026
Jul 2026
Jul 2026
Jun 2026
Jun 2026

Frequently asked

How many Meta ads is Meller running?
Meller has 100 active ads right now, out of 120 tracked since Oct 2024.
What is Meller's longest-running ad?
Their longest-running ad has stayed live 684 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Meller ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.